More than a shopping center
Client
Værstetorvet
Year
2026
Deliverables
Concept
Via has worked with Værstetorvet since its establishment in 2024 with the customer promise "More than a shopping center". A recent example of this promise has been Stroller Tuesday, where the center has invited families with small children to a pleasant stroller walk in the local area since February 2025. On the first Tuesday of each month, over a hundred strollers now gather for a walk, social gathering, mini lectures, and extra good and relevant offers in the customer club.
Creating relevancy for an important segment
The stroller walk has become a social occasion
Examples of marketing assets
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